Nostalgia Hit from Juicy Couture x JD Sports

Client: JD SPORTS x Juicy Couture

Location: Los Angeles, CA

LOOK AD ME Video Production Services:

Full-service  production setup 

JD SPORTS team and talent logistics, lodging, transportation and wellness management

Crew hiring, payroll, and on-set coordination

Photo, video, and BTS capture

Post-shoot handoff-ready deliverables

Platform: 

Global Worldwide Campaign for digital, in-store and outdoor assets

Project Overview: 

Juicy Couture returns with a bold nod to early-2000s nostalgia, reintroducing its signature glam-meets-comfort aesthetic for a new generation. The campaign celebrates iconic silhouettes, vibrant colorways, and the timeless appeal of Juicy’s velour legacy — blending throwback energy with a contemporary styling approach.

The focus was to highlight Juicy Couture’s playful DNA while positioning the collection as a modern lifestyle staple, seamlessly transitioning from poolside moments to everyday street style.

Results: 

The result is a campaign that reconnects Juicy Couture with its iconic heritage while keeping it current and wearable. The imagery and styling reinforce Juicy’s position as a cultural staple — where comfort meets glamour and nostalgia feels new again.