HOODRICH x JD SPORTS - Goin' Global Campaign

Client: JD SPORTS x HOODRICH

Location: Los Angeles, CA

LOOK AD ME Video Production Services:

Full-service photo and video commercial production setup 

Team and talent logistics, lodging, transportation and wellness management

Crew hiring, payroll, and on-set coordination

Photo, video, and BTS capture

Post-shoot handoff-ready deliverables

Platform: Global Campaign for digital, in-store and outdoor assets

Project Overview:

When HOODRICH and JD Sports brought their bold UK streetwear energy to the streets of Los Angeles, our team was tasked with translating their urban identity into a raw, cinematic visual story. The production took place during an extremely challenging period — right in the middle of the LA wildfires — yet our crew stayed committed to capturing the grit, resilience, and ambition that define the brand.

We transformed the chaos of the city’s smoky skyline into a visual metaphor for power and perseverance — aligning perfectly with HOODRICH’s “from nothing to something” ethos. Despite air quality alerts, restricted areas, and rapidly changing light conditions, we completed the project on time, maintaining both safety and creative integrity.