Holiday Ops for World of Tanks with Arnold Schwarzenegger video production case study
Client: Wargaming | One Little Production
Talent: Arnold Schwarzenegger
Location: Los Angeles, California
LOOK AD ME Video Production Services:
Full-service local Los Angeles video production setup (permits, scouting, SAG coordination)
Celebrity rider | logistics + wellness management
Crew hiring, payroll, and on-set coordination
Photo, video, and BTS capture
On-set VFX supervision & DIT playback
Sound, lighting, grip, and teleprompter support
Post-shoot handoff-ready deliverables
Platform: Global Campaign | PC World of Tanks (cinematic trailer appeared in-game and on TV)
Project Overview:
World of Tanks, one of the world’s most-played multiplayer online games, sought to create a global holiday campaign that would emotionally engage its loyal gaming community while reaching new players worldwide. The centerpiece of this campaign? A cinematic narrative starring Arnold Schwarzenegger.
We provided comprehensive local video production services in Los Angeles, collaborating with Wargaming, One Little Production, and the international creative team.
The Challenge:
Create an ad campaign that emotionally resonates with a global audience and seamlessly integrates celebrity talent. The ad campaign needed to deliver broadcast-quality video commercials and viral digital content that would support multi-platform distribution (TV, YouTube, in-game, and social media). All was done within tight deadlines during the busy holiday production window.
Our Solution:
LOOK AD ME provided end-to-end video production services, handling everything on the ground in Los Angeles.
Pre-Production:
Location scouting & permitting
SAG & celebrity rider management
Crew hiring & union coordination
Production design and props
Main hero costumes, custom-built to match the in-game visual style
Production:
Full video production shoot with DIT & VFX supervision
Cinematic lighting, grip & sound team
On-set celebrity support
Behind-the-scenes video & commercial photography
Managing production during COVID restrictions, remote clients, and the director
Deliverables:
Celebrity cinematic short film assets
Social video for Instagram, TikTok, and YouTube
Branded key visuals and merch photography
Over 100 multi-format assets for digital and broadcast use, in-game sound assets
Results:
Millions of global impressions within the first two weeks
Massive brand lift through Arnold’s participation
TV commercials aired in North America, Europe, and Asia
Successful cross-platform activation across digital, gaming, and broadcast channels
Results & Reach:
This video ad project demonstrates that high-quality, celebrity-driven commercial content can extend beyond entertainment—it can drive player engagement, foster brand loyalty, and dominate the global media landscape when executed with precision, speed, and creativity.