Holiday Ops for World of Tanks with Arnold Schwarzenegger video production case study
Client: Wargaming
Talent: Arnold Schwarzenegger
Location: Los Angeles, California
Agency Services: Commercial Video Production, Celebrity Management, Full-Service Local Production
LOOK AD ME Services:
Local production setup (permits, scouting, SAG coordination)
Celebrity rider/logistics + wellness management
Crew hiring, payroll, and on-set coordination
Photo, video, and BTS capture
On-set VFX supervision & DIT playback
Sound, lighting, grip, teleprompter support
Post-shoot handoff-ready deliverables
Platform: Global Campaign / PC World of Tanks (cinematic trailer appeared in game and on TV)
Project Overview:
World of Tanks, one of the world’s most-played multiplayer online games, sought to create a global holiday campaign that would emotionally engage its loyal gaming community while reaching new players worldwide. The centerpiece of this campaign? A cinematic narrative starring Arnold Schwarzenegger.
We provided full local production services in Los Angeles, working alongside Wargaming and One Little Production and the international creative team.
The Challenge:
Create a campaign that, will emotionally resonates with a global audience and seamlessly integrates celebrity talent. The campaign needed to deliver broadcast-quality video and viral digital content, which will support multi-platform distribution (TV, YouTube, in-game, social media). All was done within tight deadlines during the busy holiday production window.
Our Solution:
LOOK AD ME provided end-to-end video production services, handling everything on the ground in Los Angeles.
Pre-Production:
Location scouting & permitting
SAG & celebrity rider management
Crew hiring & union coordination
Production design and props
Main hero costumes, custom build to match the game visuals style
Production:
Full video shoot with DIT & VFX supervision
Cinematic lighting, grip & sound team
On-set celebrity support
Behind-the-scenes video & photography
Managing production during COVID restrictions and remote clients and director
Deliverables:
Celebrity cinematic short film assets
Social video for Instagram, TikTok, and YouTube
Branded key visuals and merch photography
Over 100 multi-format assets for digital and broadcast use, in-game sound assets
Results:
Millions of global impressions within the first two weeks
Massive brand lift through Arnold’s participation
TV commercials aired in North America, Europe and Asia
Successful cross-platform activation across digital, gaming, and broadcast channels
Results & Reach:
This project proves that high-quality celebrity-driven commercial content can go beyond entertainment—it can drive player engagement, build brand loyalty, and dominate the global media space when executed with precision, speed, and creativity.