BIA for Sean John x Missguided
Client: The Gate Films/ NM Productions / Missguided
Talent: BIA
Location: Los Angeles, CA
LOOK AD ME Services:
Full service commercial stills production
Celebrity rider/logistics + wellness management
Crew hiring, payroll, and on-set coordination
Photo, and BTS capture
Post-shoot handoff-ready deliverables
Project Overview:
A 110+‑piece collaboration between a heritage streetwear brand and a forward‑thinking fashion retailer. The collection draws inspiration from early‑2000s culture and features velour tracksuits, oversized tees, and moto‑mini dresses reimagined for today’s creators. The campaign highlights bold, culture-driven style that bridges legacy and next‑gen attitude.
Production:
LOOK AD ME provided full production services in Los Angeles and delivered flawless execution.
Brand: Missguided
Director: Treasure Deloren
Photographer: Bonnie Nichoalds
DOP: Gary Long
Producers: Anissa Payne, Zoya Shybkouskaya
Deliverables & Results:
The collection launched successfully across social platforms and e‑commerce, generating strong engagement and visibility while connecting legacy streetwear with a new generation of creators.
You can read more about the campaign here