JD Sports x Tim Tszyu for NIKE NOCTA

Client: JD Sports Australia x NIKE NOCTA

Talent: Tim Tszyu

Location: Las Vegas, NV

LOOK AD ME Services:

Service photo and video production

Celebrity rider/logistics + wellness management

Crew hiring, payroll, and on-set coordination

Photo, video, and BTS capture

Platform: Global Digital

Project Overview:

For this campaign, JD Sports teamed up with boxing standout Tim Tszyu to bring Nike NOCTA — the culturally-driven Nike sub-label — to life in a dynamic Las Vegas environment. The activation highlighted the intersection of sport, style, and culture by placing a globally recognized athlete in the heart of one of the most energetic cities in the world.

Tim’s presence amplified the campaign’s relevance — bringing performance credibility, athlete attitude, and authentic storytelling to the JD Sports x Nike NOCTA launch. The project captured key moments in Vegas that celebrated athleticism and street culture in equal measure, positioning the collection as both high-performance gear and modern lifestyle wear.