Open Launch
Client: Open (formerly RSS3, RSSHub, and OpenInfo)
Main Host: Joshua Meng
Location: LOOK AD ME Studio, Irvine, CA
LOOK AD ME Services:
Full service video production
On-set VFX supervision
Sound, lighting, grip, teleprompter support
Post-production and VFX
Platform:
Global Digital Launch
Project Overview:
Open announced a major milestone: RSS3, RSSHub, and OpenInfo officially merged into a single unified ecosystem — Open.
To support this announcement, Open released a video explaining the platform’s mission and new direction, along with an invitation to join Open World I — WAKENING at webisopen.com.
LOOK AD ME created a polished, easy-to-digest project recap that highlights the communication strategy behind the rollout. The announcement introduced Open as a next-generation information network, simplifying its brand story by uniting three technologies under one identity.
Deliverables and results:
The announcement strengthened Open’s brand positioning, modernized its public-facing voice, and provided a cohesive message to audiences across the web ecosystem. This communication piece serves as a foundational reference for Open’s evolving platform identity.
Team:
Executive Producers: Zoya Shybkouskaya & Dima Suetin
DOP: David Asambadze Gaffer: Dima Labzin
Post production team:
Music and Sound Design by Anastasiya Piatsevich
VFX studio: Huestone
Art Director/ VFX Supervisor: Vlad Smakov
Editor: Dmitry Labzin