Blitz Hits Different x deadmau5 video production case study
Client: Wargaming | PLAYSENSE agency
Talent: Joel Zimmerman aka deadmau5
Location: Miami, Florida
LOOK AD ME Services:
Full service photo and video production
Celebrity rider/logistics + wellness management
Crew hiring, payroll, and on-set coordination
Photo, video, and BTS capture
Working with the largest motion control robot in the industry at Robot Studios
On-set VFX supervision & DIT playback
Sound, lighting, grip, teleprompter support
Post-shoot handoff-ready deliverables
Platform: Global Campaign | World of Tanks Blitz (digital campaign, in-game integration, and music video release)
Project Overview:
World of Tanks Blitz sought to shake up its traditional holiday campaign. Known for big-name talents this time the brand pivoted to speak directly to Gen Z — a community less connected to holiday nostalgia and more driven by individuality and music culture.
In 2024, Wargaming chose a bold new face for Blitz: international DJ and music icon deadmau5. The goal? Redefine what a holiday campaign could feel like, and launch an unforgettable cross-platform experience that wasn’t just a promo — it was a movement.
LOOK AD ME provided full production services in Miami and delivered flawless execution across live-action and motion control cinema robot, and celebrity support.
The Challenge:
Craft a global campaign that:
Replaces traditional holiday warmth with a Gen Z-approved edge
Produce live-action, and a celebrity-led music video
Help to hit broadcast and digital platforms — from social reels to in-game trailers
Create custom mask
Our Solution:
LOOK AD ME provided full video production support on the ground in Miami, handling every element of deadmau5’s production day.
Pre-Production
Studio booking with robotic camera systems
Integration planning of live action shoot with custom build podium with LED video panels
Custom build mask with reactive LED audio visuals
Coordination with deadmau5’s creative team for music and visual alignment
Production
Cinematic live-action shoot featuring deadmau5 and actors
Behind-the-scenes capture for promo and social
Shooting under tight schedule with multi-department coverages
Deliverables:
Video assets for music video trailer
Short-form video ads for TikTok, Instagram, and YouTube
Results & Reach:
282 million+ campaign impressions
44% increase in monthly game revenue
High replay engagement thanks to video easter eggs & fan-driven decoding
Widespread praise from both game fans and music fans
Official debut of a brand-new deadmau5 track using our hero video as the music video
DOOH billboard visuals for Los Angeles and Las Vegas
88+ Key Art pieces and 1,536+ multi-format assets across global channels
The Blitz Hits Different campaign uniquely blended live-action video production, CGI, in-game experiences, and cross-channel media—anchored by a major music drop from deadmau5. From Miami studio filming to Vegas billboards and millions of players, the activation reached mass scale, delivered strong commercial uplift, and earned industry recognition.