Blitz Hits Different x deadmau5 video production case study

Client: Wargaming | PLAYSENSE agency

Talent: Joel Zimmerman aka deadmau5

Location: Miami, Florida

LOOK AD ME Services:

Full service photo and video production

Celebrity rider/logistics + wellness management

Crew hiring, payroll, and on-set coordination

Photo, video, and BTS capture

Working with the largest motion control robot in the industry at Robot Studios 

On-set VFX supervision & DIT playback

Sound, lighting, grip, teleprompter support

Post-shoot handoff-ready deliverables

Platform: Global Campaign | World of Tanks Blitz (digital campaign, in-game integration, and music video release)

Project Overview:

World of Tanks Blitz sought to shake up its traditional holiday campaign. Known for big-name talents this time the brand pivoted to speak directly to Gen Z — a community less connected to holiday nostalgia and more driven by individuality and music culture.

In 2024, Wargaming chose a bold new face for Blitz: international DJ and music icon deadmau5. The goal? Redefine what a holiday campaign could feel like, and launch an unforgettable cross-platform experience that wasn’t just a promo — it was a movement.

LOOK AD ME provided full production services in Miami and delivered flawless execution across live-action and  motion control cinema robot, and celebrity support.

The Challenge:

Craft a global campaign that:

Replaces traditional holiday warmth with a Gen Z-approved edge

Produce live-action, and a celebrity-led music video

Help to hit broadcast and digital platforms — from social reels to in-game trailers

Create custom mask 

Our Solution:

LOOK AD ME provided full video production support on the ground in Miami, handling every element of deadmau5’s production day.

Pre-Production

Studio booking with robotic camera systems

Integration planning of live action shoot with custom build podium with LED  video panels

Custom build mask with reactive LED audio visuals 

Coordination with deadmau5’s creative team for music and visual alignment

Production

Cinematic live-action shoot featuring deadmau5 and actors

Behind-the-scenes capture for promo and social

Shooting under tight schedule with multi-department coverages

Deliverables:

Video assets for music video trailer

Short-form video ads for TikTok, Instagram, and YouTube

Results & Reach:

282 million+ campaign impressions

44% increase in monthly game revenue

High replay engagement thanks to video easter eggs & fan-driven decoding

Widespread praise from both game fans and music fans

Official debut of a brand-new deadmau5 track using our hero video as the music video

DOOH billboard visuals for Los Angeles and Las Vegas

88+ Key Art pieces and 1,536+ multi-format assets across global channels

The Blitz Hits Different campaign uniquely blended live-action video production, CGI, in-game experiences, and cross-channel media—anchored by a major music drop from deadmau5. From Miami studio filming to Vegas billboards and millions of players, the activation reached mass scale, delivered strong commercial uplift, and earned industry recognition.

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