The task was to create commercial content for the famous French lingerie brand Chantelle. SS19 commercial campaign theme was based on “the strong societal trend of seeking authenticity, in response to a heavily formatted world where the female image is still widely stereotyped. Women are in search of a new way to express their beauty by returning to nature, a ‘return to their roots.’”
The uniqueness of Chantelle commercial shoot was also in locations of Yucca Valley, Joshua Tree, Palm Springs.
The final images are vivid and attractive because of the real Kodak film being used during the campaign.
Commercial campaign SS19
Creative Scheybeler @scheybeler
Brand Chantelle @chantelle_paris
Talent Lena Hardt @lena_hardt ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Photography and brand’s creative director Renaud Cambuzat @renaudcambuzat⠀⠀⠀⠀⠀⠀⠀⠀⠀
Stylist Adri Lacaita @adri_lacaita⠀⠀⠀⠀⠀⠀⠀⠀⠀
Art Director Tom Wilkinson @wilkofoto⠀⠀⠀⠀⠀⠀⠀⠀⠀
HMU Christyna Kay @christynakay⠀⠀⠀⠀⠀⠀⠀⠀
NM Productions @nm_productions_
LOOK AD ME @lookadmeusa